Peppershock is proud to be working with Handyman Connection of Boise.  See their latest project from start to finish below.

With dogs, kids and the fast paced life of the Steele family, their poor hardwood floors didn’t stand a chance. Watch the before and after transformation as Handyman Connection turns these floors into a functional, durable part of everyday life at the Steele household.

From the Idaho Business Review

The Idaho Department of Commerce unveiled a new promotional video on March 25, meant to expand viewers’ perceptions of the state beyond its “Famous Potatoes.”

Entitled “Idaho… Business is Easy Here,” the six-minute film features interviews with officials from Hoku, which is building a polysilicon plant near Pocatello; Areva, the French-owned nuclear services firm that hopes to build a uranium enrichment facility outside Idaho Falls; Eagle-based robotics company Ugobe; and others. The video also includes a few computer generated potato characters to provide a little comic relief.

“We want to round out the image people have of Idaho and help them discover the reason this state has topped a number of national rankings for business and entrepreneurial growth,” Commerce Director Don Dietrich stated in a release. “Many states have economic development videos; we wanted to have a little fun with ours and make it memorable,” he said.

The film was produced by R Squared Digital Media, Eagle; Peppershock Media Productions, Nampa; WideEye Productions, Boise; Area O2, Eagle; and the commerce department. Shot in high-definition, the film cost around $16,000 to produce and was paid for with about $10,000 from the Idaho Potato Commission and $6,000 from the commerce department.

(Editorial note…script written by Travis Swartz…Olson Johnson played by Travis Swartz…voice by Travis Swartz)

Watch it here.

Nationally more than 47 million are uninsured, a quarter million live in Idaho.

Health Care Reality Forum PSA from Drew Allen on Vimeo.

Download the flyer for more information.

On April 14th at the Nampa Civic Center at 7am – to Noon,
A key group of panelists from Treasure Valley will address
the growing challenges health care providers and consumers
face, what universal health care could mean, and the growing
impact of charity care and bad debt on a stressed health system.

The cost to attend is just $25 per person, and includes
breakfast. To Register for this important event call 463-5876
or email healthforum@ierh.org

Panelists include:
Ed Dahlberg
CEO of St. Luke’s Health System
Joe Messmer
CEO of Mercy Medical Center
Doug Dammrose, MD
Blue Cross of Idaho – Chief Medical Officer
John Stellmon
President of Regence BlueShield of Idaho
Tom Patterson, MD
Saltzer Medical Group – Immunization Coalition
Senator John McGee
Senate Health and Welfare Committee
Moderator
Dee Sarton – Idaho’s News Channel 7

The Health Care Education Breakout sessions will include:
Worksite Wellness
Employee Health Plans
Health Insurance 101
And the Impact of Legislative Actions in Real Life

Come and hear from Coach Peterson as he shares his personal
experience about the impact medical care had on his son’s
ability to heal.

The Health Care Reality Forum.
Navigating through today’s health care trends, costs,
utilization and the forecast of the Treasure Valley’s
health care delivery.

[podcast]http://www.weblogidaho.com/wp-content/podcasts/BYP%20FLOP.mp3[/podcast]

Six young, politically involved panelists discuss transportation, air quality and urban renewal issues facing Boise, the Treasure Valley and the entire state of Idaho. They also talk about how they got into politics and how young professionals can get involved.

Panelists:

1. Cece Gassner – Economic Development Director, City of Boise

2. Jason Kreizenbeck – Chief of Staff, Office of Governor C.L. “Butch” Otter

3. Steve Kren – Idaho Representative (R-Nampa), Member of the
House Environment, Energy and Technology Committee

4. John McGee – Idaho Senator (R-Caldwell), Chair of the Senate Transportation Committee

5. Mckinsey Miller – Associate, Gallatin Public Affairs

6. Rachel Winer – Executive Director, Idaho Smart Growth

Moderated by: John Miller – Writer, The Associated Press

A lot has been made out of establishing the differences between public relations and advertising, but where do the two meet? For starters, if they aren’t meeting for you at all, you’re not making the most out of the potential relationship you could be enjoying. And when they do meet, like the old axiom goes: opposites attract. The happy marriage of the seemingly separate public relations and advertising services is the beginning of a beautiful business relationship.
While it’s important to make the most out of your advertising dollars, great public relations should pick up where advertising leaves off. Maximize your potential R.O.I (Return on Investment) by increasing the number of impressions you make on your customer, increasing the number of messaging vehicles at your disposal, and increasing your expected response rate. These are all gains that can be procured through harmonious advertising and public relations partnerships.
Where advertising space is purchased and delivered, public relations provides you with free coverage and additional promotions after your advertisements have made a splash in the community. Activate your target audiences interest and motivation with a creative ad campaign, and then give them the facts in a helpful, friendly, and courteous manner with the help of the local media coverage through a PR press release or press kit.
Like every good marriage, the relationship between public relations and advertising is a give and take relationship. Public relations and advertising both have weaknesses that are covered and supported by each other. When suspicious customers shy away from your advertisements, a great public relations endeavor can win them over through documented success stories and substantiated statistics. But, as Rick Segal, CEO of marketing communications firm HSR Business-to-Business says, “One thing PR can’t always do is be everywhere at once in the way that advertising can do.” You must address your audience in the creative methods that attract them, but secure their attention through the media vehicles they know and trust. Make the sort of impression on your community that makes everyone sit-up and take notice. The attention of awards committees and local news venues shouldn’t be a happy accident or a stroke-of-luck; it should be a goal of your over-all marketing campaign.
Not unlike actual marriage, the wellbeing of the happy, functional PR / advertising relationship is deeply rooted in financial stability. In the course of staying viable in the shaky market, many companies have helped assuage their shrinking marketing budgets by getting more mileage from their public relations promotions. As said by Nick Ludlum, VP of Ogilvy Public Relations Worldwide, “In a recession, people who take a meek approach to marketing, they’re not going to inherit the earth. They are going to be buried six feet underground.”
But above all, the most envied of all the happiest advertising / public relations marriages are those that are the most graceful. A winning combination of advertising and public relations should dance well within the overlapping boarders of self-advertisement and self-promotion. It should know when and how to execute the high-impact advertising that will have your target audience reeling, and when to style and profile for the camera, letting your audience bask in the glow of your charismatic public relations messaging.
Taking advantage of an innovative marketing and creative services firm that is well-networked with public relations companies, like Peppershock, gives you the best possible from both worlds. For more reference information, or to book a date to come a-courtin’, please contact us here at Peppershock Media Productions.

Peppershock Media Productions, LLC is located in Nampa, the heart of the Treasure Valley, near Boise, Idaho. Peppershock has been locally owned & operated since 2003.

Peppershock Media Productions, LLC… serving up high quality digital spice!

:: 208.461.5070 ::

info@peppershock.com

Nampa Family Justice Center PSA from Drew Allen on Vimeo.

In times of economic distress, the survival of small businesses often depends on the communities they do business and form partnerships within. Part of being a community partner means an active participation in the success of the academic pursuits going on in your corner of the world. Fostering healthy relationships with academic institutions like trade schools and universities can be beneficial to the school, the students, your business, and your community. Peppershock Media nurtures one such relationship with Boise State University and the College of Idaho by providing internship opportunities to undergraduates.
The opportunity to intern with Peppershock Media goes a long way towards helping students graduating from BSU or C of I to finding their place in the world by giving them the chance to attain valuable real-world experience. Peppershock Media has given internship positions to students graduating with degrees in English, Creative Writing, Marketing, Graphic Design, Communications, and General Business. The diversity of clients that Peppershock caters to provides our employees and interns with challenges to test their mettle by applying their skills and knowledge in the work place, to create innovative answers to our customer’s requests and issues. Upon the successful completion of an internship, a student has applicable experience and a reference to put into their professional resume, a taste of working in the local economy, the confidence that comes with bringing value into a business paradigm, and occasionally, a new career path. Former Peppershock interns have had all these experiences, and one intern, Allison Roberts, worked out so well that she is now a Peppershock employee.
The resource an intern brings to the company is unbeatable. They are a boon in times of economic distress and interminable budget cuts, as most interns work to fulfill a graduation requirement as opposed to an hourly wage. An intern brings fresh air, a nubile young mind, and a current perspective into the office environment. Businesses that might otherwise become disconnected and bogged down within their own walls are given new life and dynamic new potential. Interns themselves sometimes turn out to be a diamond-in-the-rough, and establishing a working relationship with them before they go out into the workforce can allow a company to snatch a brilliant addition to the team, before other companies have a chance to pick up the prophetic prospect.
To have established roots in the community means giving a helping hand when you are able and taking advantage of the generosity of your community partners, when you need to. Affording an internship position to a student is one way to help out your community, and your company.

It can’t be said often enough of the impact that an effective advertising campaign has on creating and prolonging the life of your organization. In order to stay competitive in this economy, your business requires bleeding-edge ideas, innovations, and the techniques to make sure that when someone thinks of the service you provide, your name is on the tip of their tongue.

For a company to flourish in this type of environment, keeping well-informed is the strategy for success. This is achieved through many different methods that all support the same core principal: keeping the lines of communication open. Through networking with local businesses and community partners, keeping updated on the latest industry trends, and taking advantage of the knowledge and unique perspective of your business colleagues, you make the most of your communication resources. A comprehensive understanding of new marketing strategies and ideas will help propel your group to the lead of the pack, and keep you there.

It’s no great secret that the best advertising endorsements aren’t found on television or the radio, but out of the mouths of your customer base, your audience. Capitalizing on word-of-mouth advertising is a specialty, and nobody can help get your customers raving about your business like Peppershock can. By applying the unique marketing opportunity that the electronic age provides, we create for you viral advertising campaigns, interactive online advertising, an increased awareness within social networks, and accessible, low-cost newsletter advertising, to make sure that your organization is the toast of technical town.

These eco-friendly and economically efficient advertising venues, coupled with an unparalleled experience in implementing and creating maximum-value traditional promotions like television advertising, print ads, and radio spots, make sure that your entire customer base is covered and saturated by hitting them where they live everyday: at home, in public, and in virtual space.

By providing your consumers with relevant content that speaks to them, you can implement a full marketing plan that captures their attention, gains their following and belief in your organization. But you also provide your company with a referral service unmatched by any other source, and ultimately producing a major return on your marketing investments.

But here at Peppershock, we don’t stop with your customers. Our philosophy is that we are all partners in our local communities, and while we appreciate the stimulation friendly competition brings, we believe that by creating business partnerships rather than business rivalries, we will all grow together. By joining with Peppershock to establish a business network, you can expand your word-of-mouth advertising to include businesses and clients that Peppershock brings to the table. We provide you with the total advertising package and a marketing partnership in our ever-expanding business community.

Thanks you for your time, and your patronage. Be sure to let us know what we can do to help establish you as a keystone in our business community.

Day Five – Last Day

Today is my last day at Sundance and I only had one show to go to – The Animation Spotlight – a collection of animated shorts. The highlight was seeing “This Way Up,” an incredibly funny short that was just nominated for an Academy Award. A few of the shorts were incredibly dark and disturbing and I must admit I fell asleep during one particularly long and grim one. By this time I felt all movied out. A couple of girls in my group went to “500 Days of Summer” and were surprised to find that Joseph Gordon-Levitt was the only cast and crew member who stuck around to do the Q&A. He was incredibly funny and even took out a pocket video camera and started filming the audience! The Awards Party was located at the “Racquet Club” which was only about a block away from our condo. We walked down to the bus stop to catch a ride downtown just as the party was wrapping up and got on a special Awards Party bus. We were surprised to find ourselves sharing a bus with Fisher Stevens (”Hackers,” “Short Circuit,” “Early Edition”), who I had also seen the night before at “Moon.” We also met a young director, Max Winston, who’s short “I Live in the Woods” appeared at the festival this year. He was nice enough to give us buttons that depicted the characters in his short.  After that, we found a bar on Main Street that sells beer in fishbowl-sized goblets and celebrated our last night in Park City *cry*.